Swisse & Wanderlust Festival

GetjackD! Media was engaged to align likeminded brands as major financial and community partners of Wanderlust Festival; Australia, New Zealand and Asia.

Wanderlust is the world’s largest yoga and healthy living lifestyle festival.

solution

GetJackD! Media negotiated and brokered a multi-year partnership with Swisse Wellness and Wanderlust Festivals. This partnership included:

  • Integrating Swisse Ambassadors into schedules; hosting yoga, meditation and sessions
  • Access to ticketing and VIP experience & major on-site activations including sampling
  • Integrating Swisse’s CLED Foundation and 1 Giant Mind community and charity partners
  • Curation of a Farm to Table dinner menu with Swisse Celebrity Chefs
  • PR and Media extensions pre, during and post events

The basis of the partnership was to deliver a truly organic and collaborative association driving both brands commitment to the body, mind and soul through wellness and community. In addition to partnership brokerage, the team also project managed the Swisse activation at the Sydney and New Zealand Taupo events, interacting with over 8,000 attendees over the two events.

result

“The partnership is a great fit for both Swisse and Wanderlust, who are both committed to spreading the word of health and happiness, and creating a community around mindful living.”

Radek SaliFormer Swisse CEO