RACQ Sustainability Hub

GetJackD! Media's brief was to educate and inspire the RACQ Motorfest audience on the future of motoring, EVs, renewable energy and infrastructure.

MAKE IT FUN, EDUCATIONAL, ENGAGING AND MEMORABLE

solution

GetJackD! Media introduces The RACQ Sustainability Hub. An educational space but done in a fun and engaging way.

On the day we highlighted:

  • The construction and growth of Queensland’s Electric Superhighway (the world’s longest) to assist in the community’s transition to EVs
  • The training and development of Roadside Assist staff to support EV drivers on the road
  • The development of the future of mobility with exploration of fleet EV conversion across the state.

We also had fun highlighting the stops along the Electric Superhighway with a custom touch screen game. Attendees with the fastest driving fingers scored a SIXT 3-day EV hire and accommodation voucher to get out and explore Queensland.

As RACQ continue monitoring and trialling a variation of commercial EVs to grow their EV fleet, we also featured the Ford F150 Lighting and LDV eDeliver 7 to demonstrate RACQ’s commitment to a greener future.

result

“Over 8,500+ people attended RACQ Motorfest, over 250+ games were played and over 1000 temporary tattoos were given away.”

RACQ Insurance