RACQ MotorFest

Our brief was to grow industry exposure and revenue for the ‘Future Zone’ at RACQ MotorFest.

MotorFest is RACQ's largest community event reaching over 10,000 Queenslanders at Brisbane Showgrounds each year.


We created a considered sponsorship strategy including:

  • Detailed asset list with content at the heart – working with RACQ Editorial and Public Policy
  • A clear pricing strategy
  • Proposal and ‘take to market’ sales strategy
  • Targeted hit list
  • Production and on-ground execution for converted exhibitors

At this year’s MotorFest, the Future Zone was elevated, becoming a key destination for attendees with over eleven brand new EV models across six manufacturers: MG Motor, KIA, Renault, Subaru, GWM and BYD.

Brisbane City Council’s Brisbane Metro, SIXT, RoEV, Q-Fleet, MTA Queensland and MooV8 also showcased their electric solutions across public transport, bikes, scooters and car rental solutions.


“We tripled YOY revenue with more car manufacturers than previous years – up 50% YOY. 183% more EV models on display, with first in market model viewings for Renault, Subaru, MG Motor and KIA.”

RACQ Insurance