RACQ MotorFest

Our brief was to grow industry exposure and revenue for the ‘Future Zone’ at RACQ MotorFest.

MotorFest is RACQ's largest community event reaching over 10,000 Queenslanders at Brisbane Showgrounds each year.

solution

We created a considered sponsorship strategy including:

  • Detailed asset list with content at the heart – working with RACQ Editorial and Public Policy
  • A clear pricing strategy
  • Proposal and ‘take to market’ sales strategy
  • Targeted hit list
  • Production and on-ground execution for converted exhibitors

Over the last three years the MotorFest ‘Future Zone’ has been elevated, becoming a key destination for attendees, with over 38 brand new EV models across thirteen manufacturers: Tesla, Smart, Leapmotor, Toyota, Polestar, BMW, Mini Garage. MG Motor, KIA, Renault, Subaru, GWM and BYD. Brisbane City Council’s Brisbane Metro, SIXT, RoEV, Q-Fleet, MTA Queensland, Smart Group and MooV8 also showcased their electric solutions across public transport, bikes, scooters and car rental or finance solutions.

New in 2024 and 2025 we created an ‘EV Test Drive Zone’ where attendees were some of the first in Australia to test drive the latest EV models from Leapmotor, Tesla, Smart, KIA, Toyota, BMW, Subaru, BYD  and Renault. 170 test drives were facilitated over the 2-years.

result

“We tripled YOY revenue with more car manufacturers than previous years – up 50% YOY. 183% more EV models on display, with first in market model viewings for Tesla, Leapmotor, BYD, Renault, BMW, Polestar, Subaru, Mini Garage, MG Motor and KIA.”

RACQ Insurance