To celebrate RACQ’s partnership with the Brisbane Entertainment Centre we were tasked with creating and building four exclusive membership spaces for RACQ members to enjoy.
These spaces included:
- The Deck Sponsored by RACQ
- The RACQ Members Lounge
- The RACQ VIP Members Suite
- RACQ VIP Car Parking Facilities.
We developed the creative strategy for each space delivering design concepts aligned to RACQ’s new brand campaign. Creative concepts were conceptualised, illustrated, customer built and executed all within a tight 6-8 week timeframe over the Christmas and New Year period.
Working with multiple suppliers and the venue we built four spaces that featured:
- Custom Signage
- Multiple inviting Entryways and Photo Opportunities
- Massive 30m Custom Awning
- Styling + Furniture
In addition, we developed a ‘surprise and delight’ custom claw machine for members to enjoy in the RACQ Members Lounge. The aim of this activation is to reward members with exclusive offers and instant prizes to enjoy prior to shows.