QRSW + RACQ '107' Campaign

GetJackD! Media were engaged to design, create and produce the 107 silhouette media campaign representing the 107 lives projected to be lost on Queensland roads before Christmas

solution

Working in partnership with RACQ we produced and launched the 107 media campaign during Queensland Road Safety Week in August.

Set in Brisbane’s King George Square, 107 black silhouettes were positioned around an RACQ tow truck featuring a member’s crashed vehicle, as we encouraged the public to walk through the installation representing the projected road fatalities on Queensland roads before Christmas. The silhouettes comprised of 77 males, 25 females and 5 children.

A confronting thought-provoking campaign, designed to encourage Queenslander’s to think about their and their family’s driving behaviour.

GetJackD! Media facilitated:

  • Client Management
  • Full Production Management
  • Venue Management
  • Full Event Production
  • Media & Partner Liaison

The campaign was supported by a media conference featuring RACQ, Royal Australasian College of Surgeons Queensland, SARAH Group, Queensland Walks, and the Queensland Trucking Association.